There are many examples today of how PC gaming is flourishing better than ever. You only have to look towards the eSports market to understand how alive and well the ecosystem is. Games like PUBG are being played by the millions, and naturally, that's making many more want to explore the PC gaming world and the gear that are the tools of the trade.
Try and take one guess as to why GPU prices are so rough right now...
This should be a time when every old-school PC gamer should be gloating; grinning from ear-to-ear. PC gaming isn't dead; it's actually picking up steam in a big way and so is the DIY PC build market. However, there is one thing that's acting as a wrench in any PC builder's gears: the pricing. There's no way around it: it's downright painful right now. Cryptocurrency mining isn't the only reason for it, but it's the one dynamic acting as a true roadblock to people getting their rigs built.
Memory prices are getting more wallet-punishing right now as well, but not to the extent of GPUs. A GeForce GTX 1080 from NVIDIA carries an MSRP of $499, and there have been many occasions in the past where cards at that price could be found on etailers like Amazon and Newegg. Today, those same cards can cost over $1,000. GeForce GTX 1080 Tis can be found for $1,400 very easily.
Here's a bit more proof that mining is hurting PC gaming:
That's not one, not two, but six GeForce GTX 1080 cards priced at $6,700. That's a $3,700 premium over buying the cards at SRP. We're in a strange period where tech reviewers essentially have no reason to even review GPUs and subsequently recommend any. We have no idea how long this gouging is going to last, but there's at least one company hoping to do something about it: NVIDIA.
You'll have to excuse our archaic German translation skills (Google Translate) to relay information from tech site ComputerBase. However, at least in Europe, NVIDIA is asking etailers to limit the number of cards that can wind up in one customer's hands. The suggested limit is two, which given the current situation seems fair. But is it enough?
We'd like to go back to the time where a $100 premium on an RX Vega 64 seemed high
It seems likely that if someone wants to mine bad enough, they're going to do whatever it takes to get the hardware they need. There's a reason these GPUs are priced so high; some people are actually paying those prices. As an etailer, this situation must feel like a dream, but at the same time, it's an insult to pretty much every PC gamer ever - especially those newbies looking to finally join in on the fun and build their own rig.
Ultimately, NVIDIA can request whatever it wants, but it's up to etailers, and brick and mortar retailers to actually enforce those suggestions. Some may choose not to, and really, it's hard to blame them when they're simply taking advantage of a bubble.
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